South Bay Hospital
June 08, 2018

Sun City Center, Florida - South Bay Hospital is proud to offer the Genius™ 3D Mammography™ exam with the SmartCurve™ breast stabilization system as part of the hospital’s new breast health program. This latest technology enhances the detection of breast cancers and reduces the need for return visits for additional testing, while also delivering a more comfortable mammogram.

“We’re excited to provide this first-of-its-kind technology to our patients and remain committed to offering our community the best breast care possible,” said Sharon Roush, CEO, South Bay Hospital. “While our new breast health program focuses primarily on the needs of women, men too can be at risk and our team has created a compassionate and supportive environment for this important health screening.”

The Genius 3D Mammography exam has greater accuracy than traditional 2 D Mammography alone, and is credited with detecting 20-65% more invasive breast cancers. It is also the only mammogram FDA approved as superior for women with dense breasts. Approximately 50 percent of women ages 40 to 74 have dense breasts which is associated with a higher risk for developing breast cancer.

In addition to superior imaging capabilities, the hospital provides The Genius 3D Mammography exam in conjunction with the SmartCurve system which improves comfort by reducing pinching and better distributing pressure, especially for women who have moderate to severe discomfort with standard mammography compression.

“With this new technology, we are not only able to provide a more comfortable mammogram, but can do so while maintaining clinical accuracy, which is key,” said Joel Linna, Director Diagnostic Imaging. “Mammograms play such a critical role in the early detection of breast cancer and we’re hopeful that with the addition of the SmartCurve system, we’ll be able to lessen the pain and anxiety associated with mammograms and, as a result, increase screenings in our community.”


The SmartCurve system features a curved surface that mirrors the shape of a woman’s breast to reduce pinching and allow better distribution of force over the entire breast. In a recent clinical study comparing the SmartCurve breast stabilization system to traditional flat paddle compression, the SmartCurve system improved comfort in 93 percent of women who reported moderate to severe discomfort with standard compression. In addition, 95 percent of those surveyed would recommend facilities like South Bay Hospital that use the system.

The breast health team at South Bay Hospital hopes to encourage mammograms among those who have reported avoiding regular mammograms due in large part to the fear of discomfort associated with breast compression. For more information about South Bay Hospital and its breast health services, visit or call (813) 634-0172.